Facebook Messenger

Connect your Facebook Page inbox so your agent answers Messenger conversations automatically through the Meta Graph webhook.

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The Messenger channel connects your agent to a Facebook Page inbox. People message your Page, Meta forwards each message to a Bookbag webhook, and the agent replies from your knowledge through the Graph API.

Prerequisites

A Facebook Page, a Meta app with the pages_messaging permission, and a Page access token.

Connect Messenger

1
Enable the Messenger channel
On the agent's Deploy tab, open the Facebook Messenger card and choose Connect.
2
Save your credentials
Enter the Page access token and the Graph send URL for outbound replies.
3
Set the webhook in Meta
Set your Meta app's callback URL to the Messenger inbound webhook from the channel card, choose a verify token, and subscribe the Page to messaging events.
4
Verify
Meta's GET challenge is answered automatically, completing the subscription.

Inbound message handling

Bookbag parses Meta's standard messaging envelope, reads the sender ID and message text, runs the agent, and replies back to the sender through the Graph API using your Page token.

Binding multiple Pages

If you manage several Pages, store each Page's identifier as the channel's external reference so inbound webhooks route to the right agent.

What's next

Instagram

Answer Instagram DMs with the same Meta setup.

Add WhatsApp Cloud API support.

Help Desk

Route escalations into one inbox.

Instagram

Outbound campaigns