Instagram

Answer Instagram DMs automatically. Connect via the Meta Graph webhook and your agent replies to direct messages from your knowledge.

View as Markdown

The Instagram channel connects your agent to Instagram direct messages through the Meta Graph API. Customers DM your Instagram professional account, Meta forwards the message to a Bookbag webhook, and the agent replies from your knowledge.

Prerequisites

An Instagram professional (Business or Creator) account linked to a Facebook Page, a Meta app with Instagram messaging permissions, and a Page/app access token.

Connect Instagram

1
Enable the Instagram channel
On the agent's Deploy tab, open the Instagram card and choose Connect.
2
Save your credentials
Enter the access token and the Graph send URL Bookbag should use to reply.
3
Set the webhook in Meta
In your Meta app, set the callback URL to the Instagram inbound webhook from the channel card, choose a verify token, and subscribe to Instagram messaging events.
4
Verify
Meta sends a GET challenge that Bookbag answers automatically, completing the subscription.

Shared Meta plumbing

Instagram, Messenger, and WhatsApp all use Meta's Graph webhook shape. The verification handshake and inbound parsing work the same way across all three.

What gets answered

Bookbag handles standard inbound text DMs: it reads the sender ID and message text, runs the agent, and sends the reply back through the Graph API. Story replies, reactions, and other non-text events are ignored.

What's next

Facebook Messenger

Connect your Page inbox with the same Meta setup.

Add two-way WhatsApp support.

Deploy overview

See all channels and how they connect.

Slack

Facebook Messenger