Free
$0forever
Launch one AI agent on your website chat. No credit card.
- 1 AI support agent
- Website chat widget
- Trained on your help docs & website
- 50 message credits / month
- Email support
- Not in Free — upgrade to add
- Store integrations (Shopify, etc.)
- Help desk & human handoff
- Email, WhatsApp & social channels
Starter
$30/month
or $288/yr billed annually (save 20%)
For growing stores that want their agent connected to their catalog and orders.
- Everything in Free
- 2 AI agents · 1 seat
- Shopify / WooCommerce / BigCommerce integration
- Order tracking & product Q&A
- Website chat, email & Slack channels
- 600 message credits / month
- Remove Bookbag branding
Most popular
Growth
$110/month
or $1,056/yr billed annually (save 20%)
The full platform: actions, help desk, human handoff, and every channel.
- Everything in Starter
- 5 AI agents · 5 seats
- Help desk + shared inbox
- Human handoff with full context
- Skills: returns, refunds, cancellations
- WhatsApp, Instagram & Messenger
- Voice & telephony
- Personalization for logged-in users
- Outbound campaigns
- Product recommendations & cart recovery
- Analytics: resolution rate, CSAT, revenue
- Scheduled auto-retrain · Custom domain
- 5,000 message credits / month
Scale
$350/month
or $3,360/yr billed annually (save 20%)
For high-volume stores and multi-brand operations.
- Everything in Growth
- 20 AI agents / brands · 15 seats
- Advanced analytics & custom reports
- Priority routing & SLA rules
- SSO
- White-label
- 15,000 message credits / month
- Priority support
Enterprise
Customcustom
Custom conversation volume
Custom volume, security reviews, and dedicated support for large retailers.
- Everything in Scale
- Custom message-credit volume
- Custom roles & permissions
- Audit logs
- HIPAA-eligible
- SSO / SAML
- Dedicated success manager
- Custom integrations & actions
- 99.9% uptime SLA
- DPA & security review
- Unlimited seats
1 message credit = 1 AI reply, on any model (no model-weighting, no success penalty). Each plan includes a monthly allotment of credits, and your spend cap is set in those same credits — so your bill never surprises you.
Included on every paid plan
Spend controls & AI guardrails
The metering is predictable because you hold the controls. Set a cap, decide what happens when you reach it, and the agent never silently overspends — or makes things up.
Spend controls
- You set the cap. A monthly message limit we never raise automatically — no surprise auto-upgrades.
- It never goes dark. At the cap the agent keeps capturing leads, hands off to a human, or pauses — your choice — so a busy month never means a lost sale.
- Alerts at 50/80/100%. You always know where you stand before the bill does.
- Spam isn't billed. Bot floods are rate-limited and never counted against your credits.
AI guardrails
- It won't make things up. When the answer isn't in your knowledge, the agent says so or hands off — instead of inventing one that costs you a sale.
- You see what to fix. A Knowledge Gaps report groups every unsure answer by topic, so quality never silently degrades.
- One price per reply, any model. No model weighting — a premium model costs the same one credit as a cheap one.
- No per-seat fees. Add your whole team without the bill climbing per agent.
1 message credit = 1 AI reply, on any model — no model-weighting and no per-resolution fees. Your monthly allotment and spend cap are set in those same credits, so your bill never spikes for using a better model.
Compare all plans
Every feature, side by side. Voice, personalization, outbound and the help desk unlock on Growth; advanced analytics, white-label and SSO on Scale.
Free $0 forever | Starter $30 /mo | Growth $110 /mo | Scale $350 /mo | |
|---|---|---|---|---|
| Configuration | ||||
| Message credits (monthly) | 50 | 600 | 5,000 | 15,000 |
| AI agents | 1 | 2 | 5 | 20 |
| Training sources per agent | 10 | 100 | 500 | 2,000 |
| Workspace seats | 1 | 1 | 5 | 15 |
| Personalization for logged-in users | ||||
| Outbound campaigns | ||||
| Remove Bookbag branding | ||||
| Voice | ||||
| Voice agents (talk to your AI) | ||||
| Telephony | ||||
| Neural noise cancellation | ||||
| Training | ||||
| Website deep-crawl & docs | ||||
| Scheduled auto-retrain | ||||
| Tickets as a training source | ||||
| Help desk & channels | ||||
| Help desk + shared inbox | ||||
| Human handoff with full context | ||||
| Email & Slack channels | ||||
| WhatsApp, Instagram & Messenger | ||||
| Activity | ||||
| Analytics (resolution rate, CSAT, revenue) | ||||
| Advanced analytics & custom reports | ||||
| Integrations & API | ||||
| Developer API & widget SDK | ||||
| Store integrations (Shopify · Woo · BigCommerce) | ||||
| Stripe actions (identity-bound) | ||||
| Skills: returns, refunds, cancellations | ||||
| Product recommendations & cart recovery | ||||
| Custom domain | ||||
| White-label | ||||
| SSO | ||||
| Model | ||||
| All frontier models (OpenAI · Anthropic · Gemini & more) | ||||
| Bring your own model keys | ||||
Free
$0
Configuration
- Message credits (monthly)50
- AI agents1
- Training sources per agent10
- Workspace seats1
- Personalization for logged-in users
- Outbound campaigns
- Remove Bookbag branding
Voice
- Voice agents (talk to your AI)
- Telephony
- Neural noise cancellation
Training
- Website deep-crawl & docs
- Scheduled auto-retrain
- Tickets as a training source
Help desk & channels
- Help desk + shared inbox
- Human handoff with full context
- Email & Slack channels
- WhatsApp, Instagram & Messenger
Activity
- Analytics (resolution rate, CSAT, revenue)
- Advanced analytics & custom reports
Integrations & API
- Developer API & widget SDK
- Store integrations (Shopify · Woo · BigCommerce)
- Stripe actions (identity-bound)
- Skills: returns, refunds, cancellations
- Product recommendations & cart recovery
- Custom domain
- White-label
- SSO
Model
- All frontier models (OpenAI · Anthropic · Gemini & more)
- Bring your own model keys
Starter
$30/mo
Configuration
- Message credits (monthly)600
- AI agents2
- Training sources per agent100
- Workspace seats1
- Personalization for logged-in users
- Outbound campaigns
- Remove Bookbag branding
Voice
- Voice agents (talk to your AI)
- Telephony
- Neural noise cancellation
Training
- Website deep-crawl & docs
- Scheduled auto-retrain
- Tickets as a training source
Help desk & channels
- Help desk + shared inbox
- Human handoff with full context
- Email & Slack channels
- WhatsApp, Instagram & Messenger
Activity
- Analytics (resolution rate, CSAT, revenue)
- Advanced analytics & custom reports
Integrations & API
- Developer API & widget SDK
- Store integrations (Shopify · Woo · BigCommerce)
- Stripe actions (identity-bound)
- Skills: returns, refunds, cancellations
- Product recommendations & cart recovery
- Custom domain
- White-label
- SSO
Model
- All frontier models (OpenAI · Anthropic · Gemini & more)
- Bring your own model keys
Growth
$110/mo
Configuration
- Message credits (monthly)5,000
- AI agents5
- Training sources per agent500
- Workspace seats5
- Personalization for logged-in users
- Outbound campaigns
- Remove Bookbag branding
Voice
- Voice agents (talk to your AI)
- Telephony
- Neural noise cancellation
Training
- Website deep-crawl & docs
- Scheduled auto-retrain
- Tickets as a training source
Help desk & channels
- Help desk + shared inbox
- Human handoff with full context
- Email & Slack channels
- WhatsApp, Instagram & Messenger
Activity
- Analytics (resolution rate, CSAT, revenue)
- Advanced analytics & custom reports
Integrations & API
- Developer API & widget SDK
- Store integrations (Shopify · Woo · BigCommerce)
- Stripe actions (identity-bound)
- Skills: returns, refunds, cancellations
- Product recommendations & cart recovery
- Custom domain
- White-label
- SSO
Model
- All frontier models (OpenAI · Anthropic · Gemini & more)
- Bring your own model keys
Scale
$350/mo
Configuration
- Message credits (monthly)15,000
- AI agents20
- Training sources per agent2,000
- Workspace seats15
- Personalization for logged-in users
- Outbound campaigns
- Remove Bookbag branding
Voice
- Voice agents (talk to your AI)
- Telephony
- Neural noise cancellation
Training
- Website deep-crawl & docs
- Scheduled auto-retrain
- Tickets as a training source
Help desk & channels
- Help desk + shared inbox
- Human handoff with full context
- Email & Slack channels
- WhatsApp, Instagram & Messenger
Activity
- Analytics (resolution rate, CSAT, revenue)
- Advanced analytics & custom reports
Integrations & API
- Developer API & widget SDK
- Store integrations (Shopify · Woo · BigCommerce)
- Stripe actions (identity-bound)
- Skills: returns, refunds, cancellations
- Product recommendations & cart recovery
- Custom domain
- White-label
- SSO
Model
- All frontier models (OpenAI · Anthropic · Gemini & more)
- Bring your own model keys
Pricing FAQs
Start free. Upgrade when the value is obvious.
Join the ecommerce teams resolving more tickets, answering 24/7, and turning support into a revenue channel with Bookbag.