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CRM overview

Your agent's own databases. Build tables with the fields you want, store records, and let widgets save submissions straight into them — all per agent, separate from Leads.

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The CRM gives each agent its own set of databases (tables). A table has the fields you define; each record is a row. Use it to store anything your agent collects or works with — newsletter signups, bookings, support requests, product interest, RSVPs — with as many tables and fields as you want.

CRM vs. Leads vs. Contacts

The CRM is freeform databases you design (this section). Leads is the fixed lead-capture inbox (name/email/phone from the lead form). Contacts are the people who chat with your agent. They are separate systems — the CRM does not change or replace Leads or Contacts.

Where it lives

Open an agent and go to the CRM tab (next to Widgets). Tables are per agent — each agent has its own; a table you create under one agent is not shown under another.

What you can do

  • Create tables with a name and any fields you need.
  • Add, edit, and delete fields at any time — text, long text, number, date, checkbox, email, phone, dropdown, or URL.
  • Add, edit, and delete records in a simple data grid.
  • Auto-capture from widgets — turn on "Save submissions to CRM" on a widget and every submission becomes a row (the table is created for you on first use).
  • Delete a table (and all its records) when you no longer need it.

Field types

TypeUse it for
TextShort single-line values (names, IDs).
Long textMulti-line notes or messages.
NumberQuantities, amounts, scores.
DateDates (bookings, deadlines).
CheckboxYes/no flags.
Email / Phone / URLContact details and links.
DropdownA fixed set of options you define.

What's next