About Front
Front brings the best of email and helpdesk together in a collaborative shared inbox. Bookbag pairs with Front by sitting in front of your chat and messaging channels, resolving order, shipping, and returns queries via AI before they become Front conversations. When a shopper needs a human, Bookbag creates a Front conversation in the right inbox, attaches the transcript and Shopify order data, and adds tags — so your team picks it up with full context and can collaborate with comments and assignments the way they normally do in Front.
How it works together
Connect Front and Bookbag gets the context and reach it needs to resolve more tickets automatically.
- AI handles the transactional layerBookbag resolves order status, tracking, returns, and product questions using live Shopify data across chat and messaging — before any Front conversation is opened.
- Escalations land in the right Front inboxWhen Bookbag escalates, it creates a Front conversation in your configured inbox, includes the full chat transcript and Shopify order details, and tags the conversation with the detected intent.
- Tags drive Front RulesIntent-based tags set by Bookbag (e.g. 'return', 'lost-package') trigger your Front Rules for assignment, SLA escalation, or template replies — no manual routing needed.
- Team collaboration picks up naturallyAgents use Front's comments, assignments, and shared drafts on the escalated conversation exactly as they would any other — Bookbag context is just an additional head start.
Benefits
Shared inbox stays manageable
Bookbag handles the repetitive ecommerce queries so Front's shared inbox contains only the conversations that benefit from team collaboration and human response.
Context-rich conversations from the start
The transcript and Shopify order data Bookbag attaches mean agents never have to ask 'What's your order number?' — speeding up every reply.
Rules and automations fire immediately
Front's powerful Rules engine works off the tags and data Bookbag provides — assignment, prioritization, and auto-responses happen without any extra setup.
Frequently Asked Questions
Related integrations
Connect Front to Bookbag
Join the ecommerce teams resolving more tickets, answering 24/7, and turning support into a revenue channel with Bookbag.