About Sendbird
Sendbird is a programmable chat and messaging platform that powers in-app customer conversations for mobile apps, marketplaces, and ecommerce storefronts. Brands that have built custom chat experiences on Sendbird can connect Bookbag to act as the AI layer within those conversations — receiving incoming messages via Sendbird's webhooks, processing them through Bookbag's support engine, and sending replies back through the Sendbird API. This means your shoppers get instant AI-powered support inside the branded app experience you have already built, without any UI redesign or migration to a third-party chat widget.
How it works together
Connect Sendbird and Bookbag gets the context and reach it needs to resolve more tickets automatically.
- Connect via Sendbird Application ID and API tokenProvide Bookbag with your Sendbird Application ID and master API token. Bookbag registers as a bot user in your Sendbird channel and listens for incoming customer messages via Sendbird webhooks.
- Receive and process customer messagesWhen a customer sends a message in your Sendbird-powered chat, Sendbird delivers the event to Bookbag via webhook. Bookbag identifies the customer, looks up relevant order or account data from connected integrations, and composes a response.
- Reply through the Sendbird messaging APIBookbag sends its response back to the correct Sendbird channel using the Sendbird platform API — appearing as a bot agent message inside the same conversation thread the customer is already in.
- Hand off to human agents when neededWhen a conversation exceeds Bookbag's configured confidence threshold or the customer requests a human, Bookbag transfers the channel to your human agent queue in Sendbird, passing full conversation history as context.
Benefits
AI support inside your own app experience
Brands that have invested in building a custom Sendbird chat don't need to abandon it for a third-party widget. Bookbag operates as the AI brain inside the experience you've already built.
Instant resolution for order and account questions
With Shopify or other ecommerce platforms connected, Bookbag resolves the most common support questions — order status, tracking, returns — directly inside the Sendbird conversation without any human involvement.
Smooth handoff to your existing Sendbird agent setup
If you already route human support through Sendbird, Bookbag integrates into that flow — handling the automatable requests and escalating the rest, with full context preserved for the agent.
Frequently Asked Questions
Related integrations
Connect Sendbird to Bookbag
Join the ecommerce teams resolving more tickets, answering 24/7, and turning support into a revenue channel with Bookbag.