About Guru
Guru is a knowledge management platform built around verified 'cards' — bite-sized, fact-checked knowledge articles maintained and approved by subject matter experts on your team. Ecommerce support teams use Guru to keep agents aligned on policies, procedures, and product details. By connecting Guru to Bookbag, those same verified cards become the source of truth for the AI agent's responses. Rather than generating answers from scratch, Bookbag retrieves the relevant Guru cards and uses their content to compose accurate, team-approved responses — ensuring the AI says exactly what your team would say.
How it works together
Connect Guru and Bookbag gets the context and reach it needs to resolve more tickets automatically.
- Connect via Guru API credentialsEnter your Guru API username and token in Bookbag. The agent indexes your published, verified Guru cards and uses them as a retrieval source when answering customer questions.
- Retrieve verified cards for each customer queryWhen a customer question arrives, Bookbag searches your Guru knowledge base for the most relevant verified cards — finding content that matches the question's intent even if the wording differs.
- Respond using verified, team-approved contentBookbag composes its customer response using the content from the matched Guru cards — ensuring the answer reflects what your team has written and verified, not a generic AI interpretation.
- Respect card trust levels and verification statusBookbag only surfaces cards that are marked as verified in Guru, ignoring drafts or untrusted content — so customers always receive answers from cards your team has explicitly approved.
Benefits
AI responses aligned with your team's knowledge
Because Bookbag draws from Guru's verified cards — the same content your human agents use — AI responses and human responses tell the same story, keeping the customer experience consistent.
Verified content means fewer incorrect answers
Guru's verification workflow ensures cards are accurate before they're published. When Bookbag uses those cards, the accuracy standard your team set carries through to every AI response.
Knowledge base doubles as agent and AI resource
Maintaining Guru for your support team automatically improves Bookbag's response quality — the same update that keeps your agents informed keeps the AI informed too.
Frequently Asked Questions
Related integrations
Connect Guru to Bookbag
Join the ecommerce teams resolving more tickets, answering 24/7, and turning support into a revenue channel with Bookbag.